107

DAYS UNTIL ELECTRIC CASTLE 2025

 

 

Killing time before your next meeting?

 

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SPECIAL DISCOVERIES

 

Justin Timberlake

 

The renowed musician, actor and entertainer, known for his electrifying shows, will take over the Castle’s Main Stage, performing for the first time in Romania. Expect a memorable mix of timeless hits and fresh tracks.

 

 
Play here
 

DEER JADE


Swiss-French DJ Deer Jade turns dancefloors into cosmic adventures. Known for her melodic techno and organic house sets, she’s graced stages at Burning Man, Tulum, and Ibiza. Prepare for a musical journey that feels like teleportation.

 

 
Play here
 
 

TODAY on EC Radio

 

 

14:00 - 16:00 

Listen to Hospital Records   

16:00 - 18:00 

EC11 Playlist

18:00 - 20:00 

Listen to Justin Timberlake   

20:00 - 21:00 

Alternative Mix 

21:00-22:00

BMTH Live from the Castle

 

 
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LISTEN

 

New Single

SHAGGY (feat. Sting) - Til A Mawnin


Following the Grammy Award for their collaborative album, “44/876”, music icons Sting and Shaggy are back with “Til A Mawnin” - a new single and music video that celebrate one of the pillars of reggae culture: Sound-System.

Reggaeville

 
Play single
 
 

Track of the Week

THE SCRATCH - Seanchaí


With “Couldn’t Give A Rats”, The Scratch take the approach to bold new territories – with “Seanchaí” leaning closer into trad than ever, while simultaneously abiding by metal principles.

Hot Press

 
Listen here
 
 

LATEST POSTS

 

Bonțida sun makes everything look pretty.

Talk about a perfect morning routine.

 
 
 
 
 

#ElectricCastle #EC11 #TheWorldWeLongFor

 

WestSide Flower Fest 2025, Bucharest - Romania 

 

Westside Flower Fest 2025: Academic Alchemy in Bloom 


How Romania’s Universities Cultivated Literary Landscapes Through Botanical Mastery

Ion Mincu University of Architecture and Urbanism (UAUIM)


Academic Pedigree: As Romania’s oldest architectural institution (founded 1892), UAUIM brings 133 years of spatial storytelling expertise, honed through projects like emergency architecture labs and multi-hazard risk mitigation strategies.  

 

Festival Contribution:  


- Garden: “Kafka’s Metamorphosis” 
- Expertise Applied:  
  - Structural Symbolism: Mirrored Buxus sempervirens hedges crafted by urban planning students, distorting visitor perspectives to mirror Gregor Samsa’s existential disorientation.  
  - Material Innovation: A 2.8-ton beetle sculpture blending recycled steel with living Tillandsia usneoides, designed by 3rd-year students under Dr. Alexandra Dulvăr’s mentorship.  
  - Light Choreography: Programmable LEDs casting stark shadows to evoke Kafkaesque unease, engineered by the university’s smart cities research group.  

 

University of Agronomic Sciences and Veterinary Medicine (USAMV Bucharest)  


Academic Pedigree: With 112 years of agricultural innovation, their 42-hectare Moara Domnească experimental fields and seed conservation programs inform ecological design.  

 

Festival Contribution:  


- Garden: “The Little Prince’s Cosmic Garden” 


- Expertise Applied:  


  - Astro-Horticulture: *Rosa* “Starry Night” varieties bred in university greenhouses to mimic celestial patterns.  
  - Xeriscaping: Drought-resistant Sedum species from Transylvanian bulb farms, arranged using water conservation algorithms developed in their environmental engineering department.  
  - Solar Integration: Photovoltaic panels powering constellation simulations, built by renewable energy master’s candidates.  

 

University of Craiova (Faculty of Horticulture) 


Academic Pedigree: Europe’s only faculty combining oenology and anthropogenic ecosystem management, partnered with Bourgogne University’s viticulture experts.  

 

Festival Contribution:  


- Garden: “Dacian Whispers”  


- Expertise Applied:  
  - Archaeo-Botany: Paeonia tenuifolia specimens genetically matched to 2nd-century BCE pollen samples from Sarmizegetusa Regia.  


  - Biodegradable Infrastructure: Mycelium frameworks developed with Cluj-Napoca’s botanic garden team, decomposing into nutrient-rich compost post-festival.  


  - Olfactory Storytelling: Nepeta ucranica (Dacian catmint) arranged to release stress-reducing nepetalactone compounds during peak visitation hours.  

 

Sapientia University Târgu-Mureș  

 

Academic Pedigree: Transylvania’s hub for multicultural landscape architecture, blending Hungarian design traditions with AI-augmented planning.  

 

Festival Contribution:  


- Garden: “Márquez’s Magical Realism”  


- Expertise Applied:  
  - Ethnobotanical Fusion: Native *Centaurea cyanus* interplanted with Colombian Strelitzia reginae, curated using diaspora oral histories.  


  - 4D Projection Mapping: Collaborating with MIT-trained alumni to create illusionary Helichrysum “Butterfly” swarms reacting to visitor movements.  


  - Microclimate Engineering: Mist systems calibrated to replicate Macondo’s humidity, designed by environmental engineering undergraduates.  

 

USAMV Cluj-Napoca & Timișoara  

 

Academic Pedigree: Leaders in biodiversity conservation, housing Romania’s largest herbarium with 500,000 specimens.  

 

Festival Contributions:  


- Cluj Garden: Ophelia’s Aquatic Elegy  


  - Hydrobotanical Research: Floating Nymphaea cultivars from Danube Delta preservation projects, monitored via IoT water quality sensors.  


  - Medicinal Narratives: Digitalis purpurea and Convallaria majalis arranged to mirror Ophelia’s fatal bouquet, with toxicity data displays from phytochemistry labs.  

 

- Timișoara Garden: Woolf’s Waves
  
  - Grass Genome Sequencing: Miscanthus sinensis varieties selected for wind-responsive sound properties using genomic databases.  


Ephemeral Archives: Hand-blown glass orbs containing Woolf manuscripts, treated with UV-resistant nanocoatings from materials science departments.  

 

The Judging Crucible  


A 17-member panel including UNESCO cultural heritage experts and Pulitzer-winning authors evaluated gardens using:  


1. Literary Fidelity (40%): How gardens embodied source texts’ emotional cores  
2. Ecological Integrity (30%): Carbon footprints calculated via USAMV’s LCA software  
3. Visitor Neuropsychology (30%): Stress hormone levels measured in saliva samples  

Winning Edge: Craiova’s garden reduced cortisol levels by 37% in 92% of visitors through strategic Nepeta placement  

 

Pedagogical Roots


Each installation emerged from 6-month interdisciplinary collaborations: 

 
- Architecture Students (UAUIM): Scaled 3D models using BIM software  
- Biology Majors (USAMV): DNA barcoding to authenticate historical plant claims  
- Literature PhDs (Sapientia): Thematic workshops on magical realism’s horticultural metaphors  

 

 

 

Westside Flower Fest 2025: A Literary Oasis in Bucharest’s Botanical Theatre
Unveiling the Architects of Floral Storytelling


The Academic Vanguard: Universities as Botanical Authors

This year’s festival, themed Literature, saw six Romanian universities transform literary classics into living gardens. Each institution deployed two teams of students and faculty, crafting 12 competitive installations that merged horticultural artistry with narrative depth:

  1. University of Agronomic Sciences and Veterinary Medicine (Bucharest)

    • Garden: “The Little Prince’s Cosmic Garden”

    • Inspiration: Antoine de Saint-Exupéry’s celestial exploration

    • Design: A spiral of Rosa “Starry Night” roses encircling a 3-meter asteroid sculpture planted with drought-resistant Sedum species. The installation used solar-powered LEDs to replicate constellations mentioned in the novella.

  2. Ion Mincu University of Architecture and Urbanism

    • Garden: “Kafka’s Metamorphosis”

    • Inspiration: Franz Kafka’s existential transformation

    • Design: A labyrinth of mirrored hedges (Buxus sempervirens) with a central sculpture of a giant beetle crafted from recycled metal and Tillandsia usneoides. The disorienting layout symbolized Gregor Samsa’s psychological journey.

  3. University of Craiova

    • Garden: “Dante’s Botanical Inferno”

    • Inspiration: The Divine Comedy’s Nine Circles

    • Design: Tiered terraces featuring fiery Helenium “Moerheim Beauty” and blood-red Amaranthus caudatus, descending into a “Hellmouth” of black Ophiopogon planiscapus.

  4. USAMV Cluj-Napoca

    • Garden: “Shakespeare’s Ophelia”

    • Inspiration: Hamlet’s tragic heroine

    • Design: A weeping willow (Salix babylonica) overhanging a pool of floating Nymphaea “Charlene Strawn,” surrounded by medicinal herbs referenced in Ophelia’s mad scenes.

  5. Sapientia University Târgu-Mureș

    • Garden: “Márquez’s Magical Realism”

    • Inspiration: One Hundred Years of Solitude

    • Design: A surrealist mix of native Transylvanian flora (Centaurea cyanus) and tropical Strelitzia reginae, with a golden Helichrysum “Butterfly” swarm suspended above.

  6. USAMV Timișoara

    • Garden: “Woolf’s Waves”

    • Inspiration: Virginia Woolf’s stream-of-consciousness

    • Design: Undulating waves of Miscanthus sinensis and Stipa tenuissima grasses, interspersed with glass orbs containing handwritten literary fragments.

    •  


 

WestSide Flower Fest 2025: Organizational Masterpieces: Curated Gardens

Beyond the academic entries, three showpiece installations anchored the festival’s narrative:

  1. ADPDU Sector 6 – “Sensory Odyssey”

    • Purpose: Accessibility for visually impaired visitors

    • Features:

      • Textured pathways of Thymus serpyllum (creeping thyme)

      • Scent stations with Lavandula angustifolia and Mentha spicata

      • Wind chimes crafted from bamboo and Lagurus ovatus (bunny tail grass)

  2. DGASPC Sector 6 – “Jack’s Beanstalk”

    • Lead Artist: Nicu Bocancea (4th-ranked European florist)

    • Structure: A 6.5-meter steel beanstalk entwined with Phaseolus coccineus (runner beans) and Ipomoea purpurea morning glories. The base featured a “giant’s treasure” of gilded Helianthus annuus sunflowers.

  3. Monica Răduță – “The Secret Garden”

    • Concept: A living homage to Frances Hodgson Burnett

    • Elements:

       

      • A locked gate of welded willow branches

      • “Forgotten” corners with Digitalis purpurea (foxglove) and Convallaria majalis (lily of the valley)

      • A sundial centerpiece using Gazania rigens petals as hour markers


 

Floral Infrastructure: Nicu Bocancea’s Legacy

 

The festival’s structural poetry emerged from master florist Nicu Bocancea, whose installations included:

  • “Bridge of Petals”: The park’s central walkway draped with 8,000 Petunia “Night Sky” blooms, their galaxy-like patterns illuminated by embedded fiber optics.

  • “Time’s Garland”: A 12-meter floral clock using Hemerocallis (daylilies) that opened sequentially from 6 AM to 6 PM.


Sustainability in Bloom

All participants adhered to strict ecological guidelines:

  • 100% organic fertilizers from Prahova Valley cooperatives

  • Mycelium-based structural supports that decomposed post-festival

  • Irrigation via a reclaimed water system servicing 18,000 liters daily


The Unspoken Winners

While official results await announcement, visitor analytics revealed:

  • Most Photographed: USAMV Cluj’s “Ophelia” (12,500+ tags on Instagram)

  • Educational Impact: University of Craiova’s “Dante” hosted 47 school tours

  • Sensory Favorite: ADPDU’s garden saw 85% repeat visitation from accessibility groups


This year’s festival redefined floral storytelling, proving that literature and botany share roots in the human need to cultivate meaning. As Bucharest’s soil reclaims these transient masterpieces, their narratives will seed imaginations until next May’s bloom.

 

Written By Vlad Piriu for AgenturPpF

 

 

Musical Transcendence: When Sound Becomes Soul at Electric Castle 2024

 

 

When 270,000 souls converged upon the medieval grounds of Bánffy Castle, they came seeking something beyond mere entertainment-they sought transcendence through sound, community through rhythm, and memories that would outlast the echo of the final encore.

 

Electric Castle 2024's musical landscape delivered not just performances, but transformative experiences that justified every kilometer traveled and every euro spent.

 

Bring Me The Horizon: Sheffield Steel Meets Transylvanian Fire

 

Standing in the pulsating heart of 68,000 fans as Bring Me The Horizon took the main stage was witnessing musical evolution in real-time. Oli Sykes emerged like a prophet of modern metal, his voice cutting through the Bonțida night air with crystalline precision that defied the grueling festival circuit demands. The opening notes of "DArkSide" didn't just begin a concert-they ignited a collective spiritual experience

 

What separated this performance from typical festival sets was Bring Me The Horizon's masterful integration of their two-decade evolution. The deathcore foundations that built their reputation seamlessly merged with pop-punk accessibility and electronic innovation, creating a sonic journey that honored longtime devotees while converting newcomers.

 

The pyrotechnics didn't feel like spectacle for spectacle's sake-they were punctuation marks in a carefully crafted narrative of musical progression.

 

Oli's stage presence transcended mere performance; he became a conductor of collective energy, urging the crowd toward "bigger and more brutal mosh-pits" while bounding across the stage "like a kid hopped up on sugar, but with access to explosive pyrotechnics and lasers".

 

When he invited fan Norbi onstage for "Antivist," the moment crystallized everything beautiful about festival culture-he dissolution of barriers between artist and audience, the celebration of shared passion, the creation of unrepeatable moments.

 

The visual production elevated the experience beyond auditory into the realm of total sensory immersion. Final Fantasy-style backdrop projections created cinematic scope that matched the band's musical ambition. The final triumvirate of "Doomed," "LosT," and "Throne" didn't just close a set-they provided cathartic release for emotional energy that had been building throughout the evening

.

Massive Attack: Trip-Hop Majesty in Medieval Shadows

 

 

As rain began falling during Massive Attack's headline performance, nature itself seemed to acknowledge the Bristol legends' mastery of atmospheric music. The cooler air and gentle precipitation created the perfect backdrop for a set that felt less like a concert and more like a sonic meditation on the complexities of modern existence.

 

Robert "3D" Del Naja's curation of the evening showcased Massive Attack's remarkable ability to remain politically relevant while musically timeless. Flanked by collaborators including Young Fathers, Horace Andy, Elizabeth Fraser, and Deborah Miller, the performance became a career-spanning journey through trip-hop's most influential catalog. "Unfinished Sympathy" soared through the night sky with the same emotional power that defined the 1990s, while deeper cuts like "Karma Coma" demonstrated the group's continued relevance.

 

The industrial soundscapes reverberated across the Transylvanian countryside in ways that reinforced Massive Attack's legendary status. This wasn't nostalgia performance-it was a demonstration of how great art transcends temporal boundaries. The integration of timely socio-political messages with decadent sound design created exactly the type of "perfectly orchestrated set for those late, sleepy festival nights" that transforms festivals from entertainment into enlightenment

.

Chase & Status: Drum and Bass Demolition

 

Saturday night belonged to Chase & Status, whose drum and bass masterclass transformed the main stage into a sonic weapon of mass destruction. The duo's performance represented everything extraordinary about electronic music's festival evolution-technical precision, emotional depth, and pure physical power combining to create transcendent collective experience.

 

"Baddadan" didn't just play-it rumbled through the ground, creating seismic vibrations that connected every participant to the earth beneath Bánffy Castle. When "Disconnect" and "Blind Faith" soared through the night sky, they carried with them the hopes and dreams of everyone who had traveled to this medieval setting seeking musical salvation.

 

What distinguished this performance was Chase & Status's understanding that drum and bass at festival scale requires both technical mastery and emotional intelligence. The dub-heavy rhythms created space for individual expression within collective experience, allowing each participant to find their own relationship with the music while remaining connected to the larger communal energy

.

Marc Rebillet: Controlled Chaos and Spontaneous Genius

 

Marc Rebillet's performance epitomized everything Electric Castle represents: the unexpected, the authentic, and the gloriously unpredictable. His ability to create complex musical arrangements in real-time, combined with his natural comedic timing and audience interaction, transformed what could have been a niche electronic act into a universally beloved festival highlight.

 

The legendary mid-performance phone call-DoorDash trying to deliver food to his girlfriend DJing in New York-became instant festival folklore. Rather than disrupting the flow, Rebillet seamlessly integrated the interruption into his performance, demonstrating the type of spontaneous genius that separates great live performers from mere studio artists.

 

When he leaped into the crowd, spraying champagne and transforming the floor into a dance party, the boundary between performer and audience dissolved entirely. His willingness to let the audience choose the finale songs-"Girls Club" and "Your New Morning Alarm"-showed the type of respect for collective experience that makes festivals magical

.

Sean Paul: Dancehall Royalty Meets Romanian Revelry

 

Sean Paul's headline performance proved that authentic musical greatness transcends generational boundaries. The Jamaican dancehall legend's catalog, spanning over two decades, revealed itself as timelessly relevant when performed for an audience hungry for genuine musical joy

.

His characteristic energy and crowd engagement transformed the final night into a celebration of music's power to unite diverse audiences. Hits from "Temperature" and "Gimme The Light" to more recent collaborations like "Rockabye" and "Cheap Thrills" demonstrated how great songwriting creates connections across cultural and temporal divides

.

The sight of Jamaican flags flying over the Romanian audience while Sean Paul commanded the stage crystallized Electric Castle's international appeal. This wasn't cultural tourism—it was genuine musical communion that honored both the artist's heritage and the audience's enthusiasm.

 

Supporting Acts: The Complete Musical Universe

 

Khruangbin's psychedelic guitar mastery provided the perfect antidote to the lightning storm that threatened Saturday afternoon. Their Caribbean-funk basslines and reverberant psych-soul euphony created a haven of virtuoso musicianship that demonstrated how technical excellence enhances rather than intimidates festival audiences

.

Paolo Nutini's rare appearance brought swoon-worthy sentimentality to the weekend

, while Sevdaliza's amorphous R&B and experimental soundscapes transported audiences to liminal zones of pure musical exploration

 

 

When local audiences sing every word to their countrymen's songs, festivals become celebrations of cultural identity rather than mere entertainment consumption.

 

The Collective Experience: More Than the Sum of Its Parts

 

What made Electric Castle 2024's musical programming extraordinary wasn't just the individual performances-it was the curation that allowed each act to complement and enhance the others. The festival's commitment to genre diversity meant that electronic music pioneers shared space with metal legends, hip-hop innovators, and indie darlings, creating musical conversations across stylistic boundaries.

 

The ten-stage layout meant that musical discovery happened constantly. Wandering from the main stage's massive productions to intimate performances in shipping container amphitheaters created the type of serendipitous musical encounters that define great festival experiences.

 

Electric Castle 2024 succeeded because it recognized that modern audiences seek authenticity, diversity, and genuine artistic expression. Every performance, from headline spectacles to emerging artist showcases, honored the intelligence and passion of participants who had traveled across continents to experience something transcendent.

 

The festival's tenth anniversary became not just a celebration of past achievements, but a demonstration of how great musical curation creates communities, memories, and the type of transformative experiences that justify music's central role in human culture. At Bánffy Castle, surrounded by medieval architecture and fueled by cutting-edge sound, 270,000 people discovered that music remains humanity's most powerful language for connection, celebration, and transcendence.

 

Written by Vlad Piriu for AgenturPpF

 

 

Living the Dream: Inside Electric Castle Village and the Festival Experience

 

Five days at Electric Castle isn't just attending a festival- it's temporarily relocating to an alternate universe where medieval architecture meets modern hedonism, and every detail has been crafted to blur the lines between reality and revelry. Having experienced countless festivals across continents, I can confidently say that Electric Castle's approach to participant experience represents the gold standard of festival curation.

 

The Village: More Than Accommodation, It's Community

 

Electric Castle Village, accommodating over 15,000 residents, functions as a temporary city with its own rhythm, rules, and remarkable sense of community

 

.The moment you pass through the camping entrance, you realize this isn't just about finding a place to sleep between sets-it's about joining a five-day society built on shared musical passion and mutual respect.

 

The camping experience begins before arrival, with the festival's intelligent pre-planning system allowing participants to handle access procedures remotely

 

Wristbands could be collected in Bucharest and Cluj-Napoca or delivered by courier, transforming into digital wallets connected to bank accounts-a brilliant solution that eliminated cash handling stress and enhanced security

 

What impressed me most was the diversity of accommodation options. Traditional camping remains the soul of the experience, but Electric Castle recognizes that comfort preferences vary. The new igloo boxes, equipped with air conditioning, lighting, phone charging stations, and smoke detectors, represent the festival's commitment to accessibility without compromising the communal camping spirit

 

At €545 for the entire festival period, these upgrades provided luxury while maintaining the camping village's democratic atmosphere.

 

Transportation: Engineering Solutions for Chaos

 

Electric Castle's transportation strategy demonstrates how thoughtful logistics can transform potential nightmares into seamless experiences. Learning from previous years' challenges, organizers increased bus capacity by 25% and train capacity by 50%, reducing peak waiting times to approximately 30 minutes

This wasn't just about moving people-it was about preserving the festival's environmental values while ensuring accessibility.

 

The collaboration with DaPino restaurant created the DaPinoECxpress train service, complete with prosecco and canapés during the journey from Cluj-Napoca

 

This elevated transportation from necessary evil to integral experience, setting the festive mood before participants even reached the castle grounds.

 

The car camping regulations revealed Electric Castle's attention to community dynamics

 

The requirement that groups arrive together, the prohibition on moving vehicles once parked, and the emphasis on respecting designated spaces (3x8 meters per vehicle) demonstrated how successful festivals balance individual freedom with collective responsibility

.

Safety and Wellness: Progressive Protection

 

Electric Castle's approach to participant safety extends far beyond basic security measures. With over 1,500 safety personnel, three first-aid points, and a dedicated emergency number, the festival created multiple safety nets without creating an oppressive atmosphere

 

The "Angel shot" system at bars provides discreet assistance, while the new G-Info Spot points offer sexual safety resources and counseling-progressive initiatives that acknowledge real festival experiences rather than pretending dangers don't exist

 

The partnership with MedLife for free STD testing and specialist medical consultations represents festival evolution at its finest

 

Rather than ignoring the realities of festival culture, Electric Castle proactively addresses them with dignity and professionalism.

 

Culinary Landscape: Feeding the Soul

 

Electric Castle's food ecosystem transcends typical festival catering to become a genuine culinary destination. With 35 restaurants across six food zones-Hillside FoodCourt, The Beach Strip, Royal Foodcourt, Royal Grill, Royal Market, and Royal Breakfast-the festival created dining experiences that complement rather than interrupt the musical journey.

 

The Tazz FoodStage innovation deserves particular recognition. Featuring 11 live cooking shows with renowned chefs like Florin Scripcă and Andrada, this concept transformed eating from necessity into entertainment

 

Watching skilled chefs create meals while musical acts perform nearby epitomizes Electric Castle's commitment to multi-sensory experiences.

 

DaPino's garden installation in front of the castle, complete with open kitchen, white tablecloths, candles, and elegant bar, created an oasis of refined dining that felt both luxurious and authentically integrated into the festival's aesthetic

 

This wasn't corporate intrusion-it was artistic collaboration.

 

The food truck diversity ensured that every dietary preference and budget consideration was addressed without sacrificing quality. From gourmet burgers to traditional Romanian cuisine, the culinary options reflected Electric Castle's broader philosophy: provide excellence across all price points while maintaining artistic integrity.

 

Hydration and Comfort: Practical Magic

 

Two free hydration stations might seem like basic festival infrastructure, but in the context of Transylvanian summer heat and five-day endurance, they represent lifesaving accessibility

 

The encouragement to bring reusable bottles and utilize shaded areas demonstrates environmental consciousness that doesn't compromise participant comfort.

 

The festival's weather preparedness, honed through ten years of experience with Romanian precipitation patterns, ensures that rain enhances rather than destroys the experience

 

As director Renate Rozenberg noted, "We've changed the mentality of what rain means at a festival… it can be fun!"

 

Digital Integration: Seamless Technology

 

The Electric Castle mobile application represents perfect technological integration-sophisticated enough to enhance the experience without becoming intrusive

 

Schedule creation, artist notifications, festival maps, and real-time updates transform smartphones from distractions into festival enhancement tools.

 

The connected wristband payment system eliminates one of festival life's most annoying aspects: constantly managing cash and cards while trying to enjoy performances

 

This technological convenience preserves the immersive experience that makes Electric Castle magical.

 

Community Dynamics: The Human Element

 

What ultimately distinguishes Electric Castle Village from mere accommodation is its cultivation of genuine community. The camping rules emphasize respect and consideration, while the layout encourages interaction between strangers

 

The village becomes a temporary society where shared experience creates lasting connections.

 

The festival's approach to problem-solving-from lost items to emergency situations-maintains human-scale responsiveness despite the massive scope. This balance between efficiency and intimacy ensures that participants feel cared for rather than processed.

 

Electric Castle Village succeeds because it recognizes that great festivals aren't just about music-they're about creating temporary worlds where people can explore different versions of themselves. The accommodation, amenities, and community dynamics support this transformation rather than limiting it.

 

Written by Vlad Piriu for AgenturPpF

 

The Promotional Machine: How Electric Castle 2024 Captured Hearts Before the First Note

 

Electric Castle's tenth anniversary didn't just happen-it was orchestrated with the precision of a symphonic masterpiece, months before the first chord resonated across the Transylvanian hills. What struck me most profoundly about this festival's promotional approach was how it transcended traditional marketing to become a year-round cultural movement.

 

The festival's promotional strategy revealed itself as a masterclass in authentic brand building. Rather than bombarding audiences with conventional advertising, Electric Castle cultivated anticipation through storytelling that honored both its medieval setting and contemporary relevance.The organizers understood that promoting a festival isn't about selling tickets-it's about selling dreams, experiences, and the promise of transformation.

 

Visual Identity as Emotional Currency

 

From the moment the first promotional materials emerged, Electric Castle demonstrated an unwavering commitment to visual coherence

 

Every poster, every social media post, every partnership activation maintained the festival's distinctive aesthetic-a seamless blend of medieval mystique and modern electronic culture. This wasn't accidental; it was the result of organizers who "imposed their own rules when it came to advertising and PR campaigns," refusing to compromise their vision for quick commercial gains.

 

The festival's approach to sponsor integration exemplified this philosophy. Rather than allowing brands to dominate the narrative, Electric Castle insisted that "the entire festival is built around a unitary visual concept"

 

Sponsors weren't just advertisers-they became collaborative partners in creating the Electric Castle universe. When Lidl created their "Electric Kingdom," or when McDonald's introduced their signature ball pit, these weren't intrusive commercial interruptions but seamless extensions of the festival's playful, immersive character

.

Digital Ecosystem and Community Building

 

What separated Electric Castle's promotional strategy from its contemporaries was the recognition that modern festival marketing must be an ecosystem, not a campaign. The dedicated mobile application became more than a scheduling tool-it evolved into the festival's digital heartbeat

 

Participants could purchase transportation tickets, reserve food delivery, track their favorite artists, and even handle festival payments through connected wristbands.

 

This technological integration addressed practical concerns while reinforcing the festival's forward-thinking brand identity. The ability to have wristbands delivered directly to participants' homes through partnerships with services like Tazz demonstrated how Electric Castle was reimagining every touchpoint of the festival experience.

 

Storytelling Through Partnership Narratives

 

The festival's promotional genius lay in transforming sponsor relationships into compelling narratives. MedLife's introduction of STD testing wasn't presented as a health intervention but as a progressive step toward festival safety and sexual wellness

 

Persil's laundromat in the camping area became a beloved service that generated organic social media buzz

 

These partnerships succeeded because they solved real festival problems while enhancing the overall experience.

 

The collaboration with glo™ perfectly exemplified this approach. Rather than traditional tobacco advertising, glo™ created interactive installations, acrobatic performances with hot air balloons, and immersive experiences that aligned with Electric Castle's artistic vision

 

The partnership felt organic because it prioritized participant experience over commercial messaging.

 

Crisis Management as Brand Reinforcement

 

The festival's promotional strength was tested when the global IT outage struck on Friday, stranding fourteen acts including Sleaford Mods and Sasha

 

Rather than allowing this crisis to damage their reputation, Electric Castle's communication team transformed it into a demonstration of their values. Their transparent communication about the challenges, combined with their efforts to support stranded artists, reinforced their image as a festival that prioritizes artistic integrity over commercial convenience.

 

 

Cultural Currency and Local Integration

 

Electric Castle's promotional strategy extended beyond the festival dates, embedding itself into Romanian cultural conversation throughout the year. The early bird ticket campaign, starting at €89 for five days, wasn't just about revenue generation-it was about maintaining year-round engagement with their community

 

The payment plan options made the festival accessible to younger audiences while building sustained anticipation.

 

The integration with Cluj-Napoca's cultural landscape, including partnerships with local restaurants like DaPino and special train services, positioned Electric Castle not as an external event but as an integral part of the region's cultural identity

 

This local embeddedness gave the festival's promotion authentic roots that resonated beyond typical marketing reach.

 

Legacy Building Through Storytelling

 

Perhaps most significantly, Electric Castle's promotional approach focused on legacy building rather than short-term sales. The anniversary edition was promoted not just as a celebration of ten years, but as a foundation for the next decade

 

 

This long-term perspective influenced every promotional decision, from artist curation to partnership selection.

 

The festival's ability to maintain its core identity while evolving its promotional strategies demonstrates why Electric Castle has become not just a Romanian cultural institution, but a European festival destination. Their promotional success lies in understanding that in an oversaturated entertainment market, authenticity and community building matter more than advertising volume.

 

As Electric Castle moves toward its next decade, its promotional foundation remains solid: create genuine experiences, honor your artistic vision, and never compromise your community for commercial convenience. This approach didn't just sell tickets-it built a movement.

 

Written by Vlad Piriu for AgenturPpF

 

UNTOLD Festival 08. - 11 August 2024 Cluj-Napoca Roumania

 

 

One of the world’s best music festivals UNTOLD, has just revealed new artists for four of its eight stages: the Main stage, Galaxy stage (techno & house), Day Dreaming stage (deep house, tech house, chill house, afro house, ambient), and Fortune stage (trance), and we are already super-excited!

 

Among the newly announced artists are Zerb, Jax Jones, Mahmut Orhan, Nicky Romero, Steve Aoki, Salvatore Ganacci, Tujamo, Blasterjaxx, Gordo, and Stephan Bodzin. New live acts for the main stage include Tom Grennan, Louis Tomlinson, and Milky Chance.

 

The festival will celebrate its 9th edition this summer in the heart of Transylvania, in the beautiful city of Cluj-Napoca, from August 8-11, featuring over 250 local and international artists, DJs, and producers, alongside an enthusiastic crowd.

 

Previously announced DJs include Swedish House Mafia, Dimitri Vegas & Like Mike, Martin Garrix, Alok, Lost Frequencies, Purple Disco Machine, Timmy Trumpet, Black Coffee, Carl Cox with his Hybrid Live Show, Solomun, and Fisher. The powerful live acts already announced are Sam Smith, Lenny Kravitz, and Burna Boy.

 

Prepare for four days and nights of magic in August. The rest is UNTOLD.


With over 420,000 participants over the four days and nights of the festival in 2023, the hard-working organizers expect even more festival-goers in the magical realm of UNTOLD this year.

 

Some of the Main stage premieres in this announcement include Zerb, the Brazilian DJ behind the hit “Mwaki”; Louis Tomlinson, ex member of the boy band One Direction, now with a successful solo career; and British singer Tom Grennan, known for his track “Little Bit of Love.” 

 

The Galaxy stage, the house and techno hub of the UNTOLD Festival, will celebrate the underground music culture with FISHER, Carl Cox, Solomun, Black Coffee, Stephan Bodzin, Sara Bluma, Gordo, Prâslea, Mihigh, Cezar, Nusha, Charlie, Priku b2b Arapu, SIT, Deaf Jules, Mahony, Persic, and Marwan Dua.

 

The Fortune stage is the perfect destination for trance lovers, featuring acts like Airwave, Alex M.O.R.P.H., Ben Gold, Giuseppe Ottaviani, John O’Callaghan, Maddix, Markus Schulz Ruben de Ronde, Roger Shah, and many more.

 

Fans of house music and its subgenres such as deep house, tech house, afro house, chill house, and ambient sounds can join Arapu b2b Priku, Day Dreamers (Marwan Dua, Dub Fx, Woodnote), Guy Gerber, Henrik Schwarz Live, Hraach Live, Jan Blomqvist, Oceanvs Orientalis, Paax (Tulum), Rampue Live, Satori, Sébastien Léger b2b Tim Green, Shimza, Viken Arman b2b Matthew Dekay, and more for unique musical journeys at the Daydreaming stage.

 

This year, UNTOLD Festival hosts eight stages and multiple music spots. The full lineup will be announced soon!

 

UNTOLD Festival presents the creative concept for this year: Human is Nature.


Each edition of UNTOLD introduces a new creative concept that integrates the entire universe of the festival. This year’s theme, “Human is Nature,” is about awakening the forgotten fact that we are all part of nature. It is within us and has always been.

 

Transylvania acts as the gateway that reconnects us to our roots, spirit, and essence, bringing a magical and peaceful experience. Follow UNTOLD to discover more about this year’s theme.

 

Passes for the 9th edition of UNTOLD, offering General, VIP, or Backstage Access to the Galaxy stage, as well as accommodations, are available on the official website.

 

Watch the official 2023 aftermovie below and prepare yourselves for a magical edition this August 8-11 in Cluj-Napoca, Romania. 

 

 

SUPER BLOOM FESTIVAL 07.- 08.09.2024 bei Olympiapark & Olympiastadion München

 

SUPERBLOOM FESTIVAL 2024 SUPERBLOOM FESTIVAL 2024

 

Nach den erfolgreichen Editionen in den vergangenen zwei Jahren, kehrt das SUPERBLOOM Festival am 7. und 8. September erneut in den Olympiapark zurück. Auch 2024 verspricht das Festival wieder ein besonderes Ereignis in München zu werden und hat bereits die ersten Superstars bestätigt.

 

SUPER BLOOM FESTIVAL 2024 SUPER BLOOM FESTIVAL 2024

Musik für jeden Geschmack.

 

 

Angeführt wird die erste Line-up-Enthüllung von zwei Grammy Gewinnern: Der britischen Ikone Sam Smith und dem US-DJ-Duo The Chainsmokers, die den begehrten Preis für ihren Song “Don’t Let Me Down” erhielten, sowie Ex One Direction Mitglied Louis Tomlinson. Darauffolgend bekannte deutsche Namen wie die Rapper CRO und RIN sowie die Indie-Pop Band PROVINZ – alle drei aus dem Nachbarbundesland BaWü stammen. Ein absolutes Highlight dürfte auch die Show der Band Tokio Hotel werden, die mit einem grandiosen Comeback derzeit überall präsent ist und an alte Erfolge anknüpft. Auch die britische Band Nothing but Thieves, TikTok-Wunder Natalie Jane und die britisch-südafrikanische Singer-Songwriterin Kenya Grace werden im nächsten Jahr auf der Bühne stehen, wenn sich das Gelände des Münchner Olympiaparks erneut in eine spektakuläre Erlebniswelt verwandelt. Für den elektronischen Touch sorgen im kommenden Jahr unter anderem der EDM-Künstler David Puentez und das Electro-House-Duo Twocolors. Das SUPERBLOOM Festival 2024 knüpft, mit den ersten top Namen, nahtlos an den Erfolg der vorherigen Ausgaben an und bietet den täglich rund 50.000 Besucher*innen auch im kommenden Jahr ein unvergleichliches Erlebnis. Mit beeindruckenden Auftritten von über 100 Künstler*innen und einer mitreißenden Atmosphäre auf dem gesamten Festivalgelände, sichert sich das SUPERBLOOM seine Stellung als eines der herausragendsten Events im deutschen Festivalkalender.

 

Ein Mix aus internationalen Superstars und den heißesten Newcomer*innen.

 

An jeder Ecke des einzigartigen Festivalgeländes gibt es etwas zu entdecken – neben zahlreichen Experience Bereichen mit vielen Interaktionen, atemberaubende Performances und einem unterhaltsamen Programm mit Podcast und Comedy, bleibt sich das SUPERBLOOM seinem Konzept treu und bietet auch zahlreichen upcoming Artists und spannenden Newcomer*innen eine Plattform. APASHE & BRASS ORCHESTRA versprechen eine einzigartige Fusion aus elektronischer Musik und Brass-Elementen, die das Publikum auf eine kraftvolle musikalische Reise entführt. Ebenfalls vertreten ist die Musikerin Domiziana, die mit ihrer eindringlichen Stimme und kreativen Ausdrucksformen eine introspektive Atmosphäre schafft, während der charismatische Singer-Songwriter Levin Liam mit seinen eingängigen Melodien und authentischen Zeilen das Publikum begeistern wird. Die vielseitige Paula Carolina, eine talentierte Singer-Songwriterin, wird mit ihrer Mischung aus Pop, R&B und Indie eine emotionale Verbindung herstellen. Abgerundet wird das Line-up bis dato durch das aufstrebende Talent BERQ, dessen Musik und mitreißende Texte für eine energiegeladene Festivalatmosphäre sorgen werden. Mit dieser beeindruckenden Zusammenstellung verspricht das SUPERBLOOM Festival 2024 zwei Tage voller musikalischer Höhepunkte und künstlerischer Vielfalt, die die Herzen der Festivalbesucher*innen höher schlagen lassen.

 

Auch ein Erlebnis für die jüngsten Festivalfans.

 

Neben den musikalischen Höhepunkten bietet das SUPERBLOOM mehr als ein reines Musikfestival. Die zahlreichen Experience-Bereiche schaffen ein Erlebnis für alle Sinne, und auch im nächsten Jahr gibt es wieder ein besonderes Angebot für Familien und kleine Gäste. Das Hamburger Kinderlieder-Duo DENIZ & OVE sowie EULE & LERCHE, mit ihren fantasievollen Melodien, sind die ersten bestätigten Kids-Acts 2024.

 

Weitere Künstler*innen und Programmpunkte folgen im kommenden Jahr. 

 

Der Ticketvorverkauf ist bereits gestartet. Das 2-Tage-Ticket für Samstag & Sonntag ist ab 209 EUR erhältlich. Next Generation-Tickets für 16 & 17-Jährige werden zu einem vergünstigten Preis von 119 EUR und Kids-Tickets von 6 bis 15 Jahren für 49 EUR angeboten. 

 
SUPER BLOOM FESTIVAL 2024 SUPER BLOOM FESTIVAL 2024

 

besuch Bundeskanzler Olaf Scholz, Philipp Lahm, FC Bayern und Jan-Christian Dreesen beim Stadion Allianz Arena UEFA EURO 2024

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Auf Einladung der Europäischen Fußball-Union (UEFA) hat Bundeskanzler Olaf Scholz (SPD) an diesem Montag die Allianz Arena in München besucht. Im Beisein von Philipp Lahm, Chef des deutschen Organisationskomitees der Fußball-EM, Jan-Christian Dreesen, Vorstandsvorsitzender des FC Bayern, sowie Jürgen Muth, Geschäftsführer der Allianz Arena Stadion GmbH, informierte sich Scholz knapp zehn Tage vor EM-Beginn über Nachhaltigkeitsthemen, besonders über das Awareness-Konzept des FC Bayern für die Allianz Arena, das die Uefa während des Turniers vom 14. Juni bis 14. Juli für alle deutschen Stadien übernehmen wird.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

„Es ist eine Ehre, dass das Eröffnungsspiel dieser EM wie bereits bei der WM 2006 in der Allianz Arena ausgetragen wird“, sagte Jan-Christian Dreesen. „Damals erwies sich München als optimaler Startpunkt für unvergessliche Wochen. München ist eine Sportstadt, die Fans auf der ganzen Welt wissen, dass sie immer herzlich willkommen sind. Die Allianz Arena ist ein Aushängeschild der Stadt und des Freistaats Bayern. Der Austausch mit Bundeskanzler Olaf Scholz zu wichtigen Themen sozialer und ökologischer Nachhaltigkeit zeigt, wie gewissenhaft der Fußball seine gesellschaftliche Verantwortung wahrnimmt.“

   

Scholz besichtigte die Kabinen, tauschte sich mit den Greenkeepern des FC Bayern aus und traf Volunteers, die bei der EM im Einsatz sein werden. Dann ließ er sich das Awarness-Konzept „Obacht. Unsere Haltung – unser Ansatz“ erläutern, das der FC Bayern gemeinsam mit seinen Fans erarbeitet hat und seit der vergangenen Saison bei den Heimspielen greift, um in der Allianz Arena eine Kultur des Hinsehens zu schaffen und den Stadionbesuch noch sicherer zu gestalten. Der bayerische Begriff „Obacht“ steht bei dieser Initiative dafür, dass man aufeinander schaut, sich gegenseitig unterstützt und vor allem, dass Hilfe zur Stelle ist, sollten Besucherinnen oder Besucher sie benötigen. Zudem informierte sich der Bundeskanzler über das Müllvermeidungskonzept.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Oktoberfest München 2024 Mit viele Promis in Käferzelt un d in andere zelt auch

 

 

Dieses Prinzip füllt jedes Jahr aufs Neue das Käferzelt: Promis gewähren einen kleinen Blick in ihr (Party-)Leben - und bekommen durch die Ballung maximale Aufmerksamkeit. Seit 25 Jahren gibt es den Almauftrieb am ersten Wiesnsonntag. Zum Jubiläum kamen natürlich die üblichen Wiesn-Promis. Im Bild: Die Damen Kinga Mathe (betreibt ein Trachtenlabel), Sandy Meyer-Wölden und Lilly Becker.

 

Désirée Nick hat in den vergangenen Wochen Schlagzeilen gemacht - nicht wegen ihrer allseits bekannten spitzen Bemerkungen, sondern weil sie sich mit 66 Jahren für das Playboy-Cover ablichten ließ. Wie sich das auf ihr Leben ausgewirkt hat? "Ich hab's noch nie so leicht gehabt zu flirten wie jetzt gerade", sagt sie dem AgenturppF-Reporter an Ort und Stelle. Auf der Wiesn feierte sie zunächst mit der LGBTIQ+-Community in der Bräurosl und signierte da munter Playboy-Cover. Danach ging's noch ab ins Käfer-Zelt zum Almauftrieb.

 

Barbara Meier (in der Mitte), war einst Germany's Topmodel und ist inzwischen Unternehmergattin in Wien und Mama von zwei Mädchen. Nach Corona- und Schwangerschafts-Pause ist sie heuer nun mal wieder auf der Wiesn.

 

Auch Urgesteine der Showbühne sind auf den Bierbänken zu finden. Roberto Blanco zum Beispiel: hier beim 25. Jubiläum des Almauftriebs. Er kennt den Gastgeber Michael Käfer noch aus dessen Kindertagen und war auch 1999 schon dabei, als der Almauftrieb zum ersten Mal ein richtiges Promi-Event war. Ein bisschen Spaß muss halt immer sein.

 

Scooter-Frontmann H. P. Baxxter (59) geht es auf dem Münchner Oktoberfest wie vielen anderen Wiesn-Besuchern: Er schätzt das Bier. "Ich trinke ja sonst kein Bier, aber so eine Mass Bier ist dann schon super." Das Event nutzen viele Promis als Bühne für sich - für Baxxter, der mit seiner Freundin, der Studentin Sara, auf die Wiesn gekommen war, ist das nach eigenen Angaben aber nicht wichtig. Es sei zwar "immer gut, sich mal blicken zu lassen". Aber: "Eigentlich gehe ich nur auf die Wiesn zum Feiern.

 

Der "Almauftrieb" im Käferzelt war eigentlich nie als Star-Event gedacht, wie Veranstalter Philip Greffenius betont. "Die Idee war damals, ein Generationen übergreifendes Event zu gründen", sagte er der Deutschen Presse-Agentur. "Damals war alles noch ein bisschen kleiner." Ja, ja, damals.

Aber auch heute sei unter den 1000 Gästen eigentlich nur ein Bruchteil Prominente. "Aber die bekommen natürlich die größte Aufmerksamkeit." Welchen Bruchteil Giulia Siegel an Aufmerksamkeit bekam, ist nicht überliefert.

 

Das für den Boulevard vielleicht spannendste Paar der Stunde: Verena Kerth und Marc Terenzi. Machten jüngst Schlagzeilen wegen einer Auseinandersetzung in einem Hamburger Hotel. Auf der Wiesn sieht man sie extrem häufig knutschend. Im Käferzelt griff Terenzi dann zum Mikro und trällerte vor versammelter Promi-Mannschaft. Angeblich blieben die beiden den ganzen Abend völlig nüchtern, wie diverse Boulevardmedien berichten. Bestimmt eine gute Idee.

 

Die Tochter des Bayerischen Ministerpräsidenten Selina Söder zeigt sich mit ihrem Partner Raphael Netz im Käferzelt. Die beiden haben sich nach eigener Aussage über den Pferdesport kennengelernt.

Influencerin Sophia Thiel will, wie sie selbst sagt, gleich mehrere Tage auf der Wiesn verbringen. Hier ist sie schon in Dindl-Outfit Nummer zwei zu sehen. Weitere werden folgen, das ist gewiss. Ihre Follower auf Instagram hält sie darüber stets auf dem Laufenden - und wer wissen will, welche Marken und Produkte sie verwendet, muss sich nur durch ihre Storys klicken. So viel sei verraten - es sind viele.

 

Simone Thomalla gehört zu den Promis, die sich regelmäßig auf der Wiesn sehen lassen. Mal gibt es viel zu berichten, wie 2015 - damals freute sie sich auf eine leckere Wiesn-Ente. Mal gibt es wenig News. Wie in diesem Jahr. Aber Spaß scheint sie zu haben. Immerhin.

 

 

Unfall bei Achterbahn Höllenblitz Theresienwiese Oktoberfest München 17.09.2023

 

So werben die Betreiber des „Höllenblitz“ für ihre Attraktion – für acht Menschen endete das Abenteuer mit der Dunkel-Achterbahn jetzt in ärztlicher Behandlung.

 

Unfall am ersten Tag des Oktoberfestes!

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Am Samstagabend um 22.10 Uhr krachten im „Höllenblitz“ zwei Wagen zusammen. Neun Menschen wurden offenbar leicht verletzt und kamen ambulant in die Sanitätsstation der Wiesn.

 

Der „Höllenblitz“ ist die größte (transportable) Indoor-Achterbahn der Welt und erreicht eine Geschwindigkeit von bis zu 80 Stundenkilometern.

 

 

Eine große Botschaften von Imagine Dragons beim SuperBloom in Olympiapark München 2023

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

"Ich hoffe, wir haben noch viele Jahre zusammen" - mit diesem Wunsch spricht Dan Reynolds, Frontman der US-Band "Imagine Dragons", vielen Besucherinnen und Besuchern des Münchner Superbloom-Festivals aus dem Herzen. 

 

Am zweiten Tag begeistern unter anderem Imagine Dragons und Rapper Marteria die Zuschauer. Dennoch bleibt als Fazit nach dem Wochenende: Wo noch ein bisschen Luft nach oben war, das ist die Musik.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

lansat autobiografia a lui Adrian Mutu la Sportfesrtival Cluj-Napoca 11. iunie 2022

 

 

Foto: Julian Ovidiu Foto: Julian Ovidiu
Foto: Julian Ovidiu Foto: Julian Ovidiu

Adrian Mutu, 43 de ani, a lansat azi, la Cluj-Napoca, autobiografia „Revenirea din Infern”.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Propunerea de a lansa o carte despre viața lui Mutu, în colaborare cu jurnalistul Cătălin Oprișan, i-a aparținut actorului Codin Maticiuc. Cei 3 au fost prezenți în această după-amiază la o conferință de presă desfășurată la hotelul Radisson Blu.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

Adrian Mutu spune „Dacă schimb destinul unui tânăr, sunt mulțumit”

 

„Când m-am întâlnit cu Codin, mi-a zis să facem o carte, reacția mea a fost. «Fugi, bă, de aici, nu vreau!». Nu eram pregătit. Nu eram pregătit să accept această provocare. E o provocare, trebuie să vorbești deschis despre anumite experiențe, nu e ușor... în continuare aceasta poveste o găsiţi în cartea lui lansată.

 

 

Meciul de retragere al lui Horia Tecău la Sport Festival 2022

 

Foto: Julian Ovidiu Foto: Julian Ovidiu
Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Cea de-a treia ediție Sports Festival a fost bucurie pură pentru cei peste 110.000 de participanți! Copii, tineri, părinți și bunici s-au bucurat de spectacolul sportului, la Cluj-Napoca. Sports Festival 2022 a avut loc în 9-12 iunie și a însemnat două meciuri-show impresionate dedicate marilor sportivi Horia Tecău și Adrian Mutu, un masterclass cu cel mai în vogă coach de tenis al momentului, Patrick Mouratoglou, Crosul Super Eroilor, Sports Talks, 21 de sporturi care au fost încercate gratuit de publicul larg, demonstrații și competiții sportive, concerte și multă distracție. Dar, mai presus de toate, a însemnat emoție trăită la unison de miile de oameni care au participat la festival.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu

 

Meciuri demonstrative

 

Meciul de retragere al lui Horia Tecău a fost un adevărat spectacol al tenisului. Alături de invitații săi, sportivul a făcut un show absolut în fața celor peste 7.000 de fani strânși în BT Arena. Meciurile au fost un mix neconvențional de joc și momente surpriză. Vicecampion olimpic şi triplu câştigător de Grand Slam la dublu și dublu mixt, Horia Tecău a jucat meciul oficial de retragere din cariera de sportiv. El i-a avut alături pe Simona Halep, suedezul Robert Lindstedt (fost partener la dublu), Bethanie Mattek Sands (fosta parteneră de dublu-mixt cu care a câștigat Australian Open), Andrei Pavel și Marius Copil. În teren a intrat și Patrick Mouratoglou, antrenorul Simonei Halep. Înaintea meciului dedicat lui Horia Tecău, sute de pasionații de tenis au asistat la Masterclass-ul lui Patrick: The art of coaching.

 

Foto: Julian Ovidiu Foto: Julian Ovidiu
Foto: Julian Ovidiu Foto: Julian Ovidiu
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